0 What Is A Master Agent?

A master agent can exist in almost every industry and sector. Typically, this term is applied in the sphere of telecom carriers. Simply put, a master agent is one who sells services related to telecommunication for different service carriers. The primary role of a master agent is to help its channel partners grow and to come up with partner programs and various other promotional schemes that can help all the partners in the telecom and managed services channels see some concrete progress. Among its many roles and responsibilities, a master agent or agency will help in signing contracts for the telecom carriers.

Advantages: One of the biggest advantages of being a master agent or using the services of one is the fact that it can help consolidate a large number of independent agents and put them into a single contract for a telecom carrier. Typically they count their ability to enter into alliances with different types of companies in the telecom space as one of the biggest strengths. Among the clientele at the end of the day there will be a diverse range of companies including small business owners and Fortune 500 companies as well. A master agent can also, look at many ways in which individuals or companies can get into partnerships with them.

For instance, an individual can get into a partnership with a master agent as an independent sales agent. This will help them work on leads that are generated by the master agent or other channel partners and further his business. There may also be scope for people or companies to become referral partners, value added resellers and affiliates to name a few options. Some of the times a master agent may ask for a certain minimum annual commitment and offer slabs of different commission pass throughs. So depending on the kind of alliance that an individual or company enters into with a mustard agent, he can hope for different kinds of benefits.

A master agent will also periodically come up with different ways in which partners and suppliers can be managed. Activities such as supplier management systems, storage of documents related to contracts, more efficient ways of processing commissions and payments and auditing are just a few of the activities he will work on constantly. In the main, a master agent will normally look at expanding the network of subagents that work under his umbrella. He will also work at retaining the subagents by passing on benefits such as training, leads and help him capitalize on different opportunities presented by clients in the market.
 Paying the commissions on time is also a very important aspect of being a master agent. At the end of the day, the subagents will be working to close on different business deals and further their own business with the commissions and the payments that come to them. Therefore a master agent has to manage his processes pertaining to commissions payment extremely smoothly in order to be a worthwhile business proposal for his network of subagents.


An article by James J, an experienced writer and avid social media user.