Since smartphones have become increasingly
powerful, users have taken advantage of their inbuilt cameras with many using
them as a replacement for normal digital cameras. For a lot of people, their
smartphones have also become an integral part of their day to day life and now
play a major part in the way they utilise social media sites, almost as much as
their PCs do. While free apps have existed for some time for Android, a new
challenger has entered the fray for Windows phones integrating photo editing and
social media sharing...
The Apps
At first glance, the Windows Phone app Lomogram
is very similar to Instagram that has been available for some time. Both allow
photos to be taken using the camera built in to your smartphone or to use an
existing image from your library. You can then edit it and add various new
effects and then to share it with friends through various social media sites.
Considering the potential for some practical uses, both apps are free and are
don't have any restrictions for their use unlike some free apps.
Features
While neither are really going to be mobile
contenders to Photoshop (even the Android version of Photoshop is somewhat
primitive), they do offer a range of features to allow to you enhance your
images. Each app allows you to crop and rotate images but both go much further
than that. In addition to the basic cropping tools, both allow you to add a
range of lighting filters to change the overall appearance of the photo and
frames to add a fun look to it. Beyond that, Instagram has variable spot blur
effects and other unique features, while in comparison Lomogram offers over 70
additional lighting and effects including simulated photo burn, scratches and
flares making for a visual delight and offering considerably more variety.
Social Media Integration
Both apps offer integration with social media
sites so you can share your edited images with friends and family. Instagram
needs you to register first and then allows you to share images on their own
site with your friends or other Instagram users, and also share images with
friends on Facebook, Twitter, Tumblr and Foursquare. It also allows you to
follow other Instagram users and be notified of when they upload images so you
can instantly view what thy have posted every time you open the app. Lomogram
also allows sharing via Twitter, Tumblr and Facebook, but also utilises Flickr
and VK but doesn't have it's own sharing site.
Availability and System Requirements
Despite Windows being considered by many as an
Operating System that has software that is often considerably larger than its
counterparts for other systems, both Lomogram and Instagram compare favourable.
Instagram requires 14Mb of space whereas Lomogram needs 15Mb which is
impressive considering the plethora of extra functions that it offers. The main
disadvantage that Lomogram does have is its availability. With Instagram being
compatible with both iOS and Android devices it is useable with a much wider
range of mobile devices and less than 2% of mobile users can currently make use
of Lomogram but it does offer something that Instagram doesn't...
Lomogram Online
What really sets Lomogram apart is that it also
offers an online web-based version of the app as well. There's no need to
register to use this and all you need to do is upload your images to their
website and then you can use any of the app's filters and effects on your
image, and add any of the borders that are on offer. After that you can just
save or share your newly revised image as you would with the app. It's not a
major service for the developers to offer, but considering the fact that the
app is free, it's great to see them offering this so non-Windows Phone users
can get to use it.
Author
bio: Korah Morrison is a specialist of context advertising, social marketing and copywriter on EssayWritingServices.com and writes articles
on various topics that deal with internet marketing, web design, branding and
business promotion in the internet.

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