Authors today have far more freedom than they did in the past. They are able to write the types of books that they want to write, and they are able to fast track them to publication. Whether they are writing a nonfiction piece or an opus that could be the world’s next great novel, it is now possible to get those words out to the public faster than ever before.
Of course, the authors need to make sure that they are developing high quality properties if they hope to sell them. All the marketing and promotion in the world will not be able to turn a bad book into a good book. However, with the right marketing strategies, you will have the capability to reach more readers. The following are some of the best tips and strategies to use while you are marketing your e-book.
For example, if you have a mystery novel that takes place in Hollywood during the 1950s, you could write a post about your favorite noir and mystery films of that era. You have many options, and you can be creative. This type of content is going to be something that your visitors are going to want to read, and it can draw people to your site and blog, where they can find out more about you and your work. Be personable on your site, and always make sure that you are interesting. Engage your readers on the site and in the comments.
Even though you are marketing, you do not want to come across as a marketer all the time. You can let people who follow you and who are on your friend lists know about your book, but you do not want to inundate them with ads about your book. Connect with people online and have actual conversations with readers and potential readers. Post quality content, interesting items and engage in conversations, and people are going to be more willing to read what you have to offer.
Some other fun and interesting marketing options include setting up interviews on the radio and the web, finding reviewers for your book, and filming some videos that you can put online. Book trailers and even author interviews can be a fun and easy way to promote. You have a number of effective and budget friendly options that you can use to get the word out for your book.
This article was contributed by CD Technical who specialize in digital distribution solutions and helping authors and book publishers sell books online.
Of course, the authors need to make sure that they are developing high quality properties if they hope to sell them. All the marketing and promotion in the world will not be able to turn a bad book into a good book. However, with the right marketing strategies, you will have the capability to reach more readers. The following are some of the best tips and strategies to use while you are marketing your e-book.
Set Up a Website or Blog
One of the first things that you must do is make sure that you set up a high quality blog or website for your writing, and specifically so that you can promote your book. When writing posts as a part of your promotional efforts, you have to write smartly. This means that you do not want to write all promotional content trying to push your book. Instead, you will want to write about subjects and topics that may have a connection to your book. Draw connections between your book and the topic.For example, if you have a mystery novel that takes place in Hollywood during the 1950s, you could write a post about your favorite noir and mystery films of that era. You have many options, and you can be creative. This type of content is going to be something that your visitors are going to want to read, and it can draw people to your site and blog, where they can find out more about you and your work. Be personable on your site, and always make sure that you are interesting. Engage your readers on the site and in the comments.
Participate in the Social Networks
Everyone today seems to be on the social networks, and they can be especially useful for writers. Again, it is important to make sure that you learn the ins and outs of these social networks.Even though you are marketing, you do not want to come across as a marketer all the time. You can let people who follow you and who are on your friend lists know about your book, but you do not want to inundate them with ads about your book. Connect with people online and have actual conversations with readers and potential readers. Post quality content, interesting items and engage in conversations, and people are going to be more willing to read what you have to offer.
Remember the Offline World
Even though you are selling your work in the digital world, you must not forget the outside and offline world! You should have business cards or even postcards that you can pass out to people that you meet and that you can leave in coffee shops and other locations. Go to conventions and conferences to meet more people.Some other fun and interesting marketing options include setting up interviews on the radio and the web, finding reviewers for your book, and filming some videos that you can put online. Book trailers and even author interviews can be a fun and easy way to promote. You have a number of effective and budget friendly options that you can use to get the word out for your book.
This article was contributed by CD Technical who specialize in digital distribution solutions and helping authors and book publishers sell books online.
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